MGT 608 - Seminar in Contemporary Topics in Management

Present day consumer is sharp and it can easily snuff out an unconcealed piece of advertising. Consumer insights have gone up now than ever before and thus it is upon the marketers to up their game by all means; they need to stay on toes at all times to ensure that they adapt to the ever-changing marketing climate. As opposed to the past days when one-to-many marketing model worked so well, there is a likelihood of more emphasis being laid on one-to-one relations. Given the wave of digital growth, the internet helps marketing companies to gather individual information on their customers and further still makes it possible for them to strike personal relations with them; which are better preferred to group relations.  The millennials’ world is likely to be characterized by influencer marketing strategies which, given the current rate of use is likely to replace the old-fashioned mode of marketing. Most marketing firms are probably going to use vloggers and other forms of interne...

Sign’s account of the progress being made by Dubai regarding the global move towards a smart city culture is interesting. It is a cultivating analysis that discusses key elements that need at least to be achieved before the 2020 Expo but also mention some of the shortcomings experienced at the moment. The story instillshope in sustainable development, and one feels immersed in a smart city through imagination. Knowing that the idea of a smart city requires smart people engaged through e-participation is also inspiring. After all, it is the ensuing smart government, smart living, smart mobility,  et cetera , that meltdown into a smart economy.   Apart from telling about Dubai’s steps so far, the article proposes advanced levels that are being striven for buy innovators. It is also not a single point of view because it acknowledges the sectoral disparities in the race to Expo 2020 ( Singh, 2015 ). Therefore, although the smart-city smart-life global agenda is real,...

Brief and concise is the best description for Waheed and Tembhare’s 2015 article on shopping satisfaction of business travelers in Dubai, United Arab Emirates. Reading the article feels like a real tour of the prominent Middle East city that attracts both holiday and business tourists more than any other urban centre in the region. According to Waheed and Tembhare (2015), such travels have a significant boost in the country’s economy. Learning about the needs and satisfaction of business travelers informatively benefits stakeholders who stand to benefits from the numerous meetings, events, and conferences held in Dubai every year. Reading the research work increases one’s knowledge about Dubai but also changes some aspects of thinking and perceptions regarding the popular city. Dubai is, indeed, a commercial hub and its ranking as among the top 10 globally is well deserved. It has quality transport systems and improved security. Additionally, the finding that business travelers in ...

In their 2017 article on corporate governance, Farhan and colleagues investigate the impact of the mandatory corporate governance code (MCGC) introduced by the government in the United Arab Emirates. Accountability and transparency are integral to every aspect of management. Reading this article makes one appreciate the role of mandatory and regulated corporate governance among firms. The authors are very articulate and start by recognizing the common need to solve the agency problem, which frequently arises between agents and principals. Corporate need to perform in order to fulfillthe expectations of shareholders. Similarly, the government has an obligation to make sure that companies remain transparent and strictly accountable. This does not only encourage economic investment but also helps safeguard the public from fraud by the management. This is the feeling aroused by the article's argument.    According to Farhan, Obaid, and Azlan (2017), the step taken ...

Artificial Intelligence helps human in very many ways that they are supposed to perform their duty such as diagnosis diseases, language translation and even providing services to the customers. People are scared that artificial intelligence may replace human workers in the economy of which is not the case at all. Digital tools have not been very responsive before and vice versa. Artificial Intelligence will quickly change how the work is done and whatever does it, technology influence will be increasing human capabilities but not replacing them. Despite the fact that many companies in our country use different types of machine to perform a different form of activities, they should also allow humans to work together with them. Human beings should train the machines to perform certain roles and talk about the tasks outcomes when the results are not so clear. Artificial Intelligence can be used outside our university projects in various ways. For instance the email communications. Goo...